01
Interactive Campaign
Sony Pictures: Spider-Man 3
A promotional microsite built around the film’s release for Sony’s Handycam line. Sweepstakes entry flow, prize mechanics, and a downloadable wallpaper gallery.
Graphic Designer · Independent Since 2003
I design brands,and everything they need after that.
I run a boutique design studio in Dallas-Fort Worth. Identity and brand systems, print and packaging, large-format and environmental graphics, campaigns and interactive, taken from the first conversation through to the finished piece.
20+
Years Independent
200+
Clients
1
Designer, Start to Finish
Selected Work
A working catalogue.
02
Interactive Campaign
Sony: Casino Royale
A Blu-ray launch promotion built on a playable roulette game, with a registration flow feeding daily instant wins and a grand-prize draw.
03
Email & Interactive
IKEA: Twentieth Anniversary
A birthday campaign for IKEA’s twentieth year in the United States. The confetti frame is a load-in animation that clears to reveal a twenty-year timeline.
04
Outdoor
Grandy’s: Highway Billboards
Boards at 14 by 48 and 10 by 22 feet for a Grandy’s franchise group. Food photography retouched to read at highway speed, with the exit line carrying the message.
05
Publication Design
Annual Reports & Giving Guides
Annual reports for Central Dallas Ministries, including its twentieth-anniversary edition, and for The Dallas Foundation alongside its donor giving guide. I art directed the photo shoot for the Central Dallas Ministries report, and the illustrator for both Dallas Foundation pieces.
06
Book Design
SMU & Garland ISD: Books
Two hardbacks. Marshall Terry’s history of SMU, and a century of Garland football across 177 pages of records, rosters and hall-of-fame entries.
07
Ads, Flyers & Direct Mail
Cooper Spa, MediSend International, Central Dallas Ministries and the Prison Entrepreneurship Program. Different audiences, one job: get read, get a response.
08
Packaging, Posters & Cards
CD packaging for Jason Eady, a Second World War ration-card series, event posters for Steve Martin and the Steep Canyon Rangers, and a holiday appeal card.
09
Brand & Trade Show
DataVoice International
An identity applied across a trade show system: retractable banners, stationery, and a technical tri-fold for a utility software company.
10
Brand Architecture
JT Hospitality Group
Identity for a food, beverage and event group, extended across operating brands including Ted E’s Kitchen and Longhorn Liquid Catering, each with its own pop-up banner.
11
Brand Identity
Boo Boo’s Lemonade
A brand system for a fresh-squeezed lemonade business: logo, color and type specification, menu, flavor badges, and event signage. One of my own businesses.
12
Collateral & Apparel
Boo Boo’s Lemonade
Catering sell sheets, a vinyl event banner, and four t-shirt designs, built to run at fairs, festivals and private events.
13
Brand Identity
The Boba Bar Experience & Boo Boo’s Iced Brew
Two mobile beverage brands. Logo, postcard and apron for the boba bar; logo and a 131-inch cart wrap for the cold brew cart.
Marks
Forty-eight marks across two decades: restaurants and retail, law and finance, churches and nonprofits, ranches and salons, and my own ventures.
About
For two decades I have run an independent studio, working directly with clients from the first conversation to the files at the printer. Identity and brand systems, large-format and environmental graphics, packaging, publications, campaigns and interactive, for national brands, universities, school districts, nonprofits, and small businesses I have built from nothing.
I have never been only the designer on a job. I have art directed the photo shoot, briefed the illustrator, managed the client, prepped the production files, and run the business that invoiced for it.
Brand & Identity
Marks, Systems, Style Guides, Brand Architecture
Print & Production
Books, Reports, Packaging, Files Built to Spec
Large Format & Environmental
Banners, Vehicles, Billboards, Built Displays
Campaign & Collateral
Poster Series, Retail Programs, Event Kits
Art Direction
Directing Photographers and Illustrators
Interactive & Web
Microsites and Campaign Sites, Two Decades of It
Resume
Experience.
Dragonfly Creative Design
Owner & Designer, 2003 to present.
Boo Boo’s Lemonade & Pop Up Concessions
Owner, 2023 to present.
Retro Reverence
Founder, 2017 to present.
Squires & Company
Junior Designer, 2000 to 2003.
Education
Bachelor of Fine Arts, Communication Design
University of North Texas, December 2000. Top Portfolio nomination.
Selected Clients
Sony, IKEA, BMW, Land Rover, Coors Light, Sally Beauty, The Weather Channel, Capital One, State Farm, Grandy’s, MADD, Southern Methodist University, Garland ISD, The Dallas Foundation, Central Dallas Ministries.
Contact
Let’s talk.
amy@amyolivercreative.com+1 469-945-6814Dallas-Fort Worth, Texas
Available remotely